Effective Date: April 16, 2026
This Privacy Policy describes how ATUM Technologies LLC, doing business as Chaos Branding & Marketing and Clarity ("we," "us," or "our"), collects, uses, discloses, and protects your personal information when you visit our website at chaosbranding.com (the "Site") or use our services.
1. Information We Collect
1.1 Information You Provide Directly
When you fill out a contact form, request a consultation, or otherwise interact with us, we may collect:
- Full name
- Email address
- Phone number (optional)
- Company or business name
- Message content and service interests
- Any files or attachments you upload
1.2 Information Collected Automatically
When you visit our Site, we may automatically collect:
- IP address and approximate geolocation
- Browser type and version
- Device type and operating system
- Pages visited, time spent, and referring URLs
- Cookies and similar tracking technologies
1.3 Consent for Messaging
If you provide your phone number and opt in via our contact forms, we may collect your express consent to receive:
- Automated Reminders and Service-Based Messages: appointment reminders, service updates, and transactional notifications.
- Marketing and Promotional Messages: special offers, promotions, and marketing communications.
These consents are collected separately and are not a condition of any purchase. You may opt in to one, both, or neither.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide requested services
- Send automated reminders and service-based messages (with your consent)
- Send marketing and promotional messages (with your consent)
- Improve our website, services, and user experience
- Comply with legal obligations
- Prevent fraud and maintain security
3. SMS/Text Messaging
By opting in to receive text messages from Clarity, you agree to the following:
- Message Frequency: Message frequency varies based on service interactions and marketing campaigns.
- Message and Data Rates: Standard message and data rates may apply depending on your wireless carrier and plan.
- Opt-Out: You may opt out of text messages at any time by replying STOP or OUT to any message. Upon opting out, you will receive a final confirmation message and no further texts will be sent.
- Help: For assistance, text HELP to 888-885-6099 or email us at [email protected].
- Consent Not Required: Consent to receive text messages is not a condition of purchasing any goods or services.
- No Mobile Information Sharing: We do not share your mobile phone number or any information collected through our SMS program with third parties for their own marketing purposes. Information collected via SMS opt-in will not be shared with or sold to third parties or affiliates for marketing or promotional purposes.
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service Providers: Third-party tools and platforms that help us deliver our services (e.g., CRM systems, email platforms, SMS providers). These providers are contractually obligated to protect your data and use it only for the purposes we specify.
- Legal Requirements: When required by law, regulation, legal process, or governmental request.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will securely delete or anonymize it.
6. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our Site. You can control cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features on our Site.
7.1 Microsoft Clarity
We partner with Microsoft Clarity to capture how you use and interact with our Site through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first- and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.
For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
7.2 Analytics and Performance Tools
We may also use other analytics services to help us understand how visitors use our Site. These tools may collect information sent by your device or our Site, including the web pages you visit, add-ons, and other information that assists us in improving the Site. We collect and use this analytics information in aggregate form so that it cannot reasonably be manipulated to identify any particular individual user.
7.3 Your Choices
You can opt out of tracking by:
- Adjusting your browser settings to block or delete cookies
- Enabling "Do Not Track" signals in your browser
- Using browser privacy extensions or private/incognito browsing modes
8. Third-Party Links
Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.
9. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
- Opt out of the sale of your personal information (we do not sell your data)
To exercise any of these rights, please contact us at [email protected].
10. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information. To make a request, contact us at [email protected].
11. Children's Privacy
Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will promptly delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
- ATUM Technologies LLC dba Chaos Branding & Marketing
- 1383 Garden Hwy #200, Sacramento, CA 95833
- Email: [email protected]
- Phone: 888-885-6099